How to Prepare Your Bottles for a Professional Product Shoot
1. Review Your Current Website Inventory
Look through the product images on your website and note which photos appear outdated, inconsistent, or off-brand. This helps us prioritize the project needs and ensures visual harmony across your lineup.
2. Decide Which Bottles Need New Photography
Create a shortlist of products requiring updated visuals—new vintages, label updates, new releases, or anything that no longer matches your current branding.
3. Identify Any Photoshop Needs
If you anticipate needing edits (such as removing or changing a vintage year), please let us know in advance so we can plan for the proper level of retouching.
4. Select Clean, Undamaged Bottles
Choose bottles free of scuffs, dents, nicks, or damage. Even small imperfections become visible under studio lighting.
5. Inspect Labels Thoroughly
Please choose bottles with:
perfectly aligned labels
no bubbles or wrinkles
no scratches, tears, or smudges
Since labels are the focal point of most shots, selecting pristine ones is essential.
6. Avoid Bottles With Visible Seams
Whenever possible, provide bottles without seams running down the front. Seamless bottles create cleaner hero shots and reduce retouching time.
7. Provide Extra Bottles When Possible
For foil tops, wax dips, or delicate packaging, include a few duplicates. This gives us flexibility if one gets damaged or doesn’t photograph well.
8. Decide on Styling: Clean Studio or Styled Scene
If you want styled images, please gather any supporting elements such as:
boxes or packaging
corks
vineyard items
branded props
If you prefer a minimal look, simply specify “white or transparent background only.”
9. Transport Bottles Carefully
Use protective sleeves or carriers so bottles arrive free from scratches, residue, or label damage. Clean, flawless bottles produce the best final images.
