Save Money & Repurpose Content ~ Maximize Your Investments

Let’s face it — production costs are expensive. While they’re an incredible investment when you hire the right vendors, the reality is that most people only see your post once when you first share it.

So here are 9 ways to improve your Digital Asset Management System so you can sort through the digital assets you’ve already invested in, organize them, and repurpose them in ways that maximize your initial investment. This helps you reuse your existing content in ways your audience will actually appreciate, ultimately leading to more ROI from the content you already own.

From there, we can identify the gaps and begin planning new future campaigns that intentionally fill those holes — proactive, efficient, and aligned with your goals.

• Purchase a 5TB hard drive (if you haven’t already).

• Back up all of your current content onto it — logos, high-resolution photographs, brainstorming docs, etc.

• Organize everything into easy-to-navigate folders. Try to separate high-resolution and low-resolution versions of your photos as much as possible.

• Audit your library and create a list of specific uses for specific photos — e.g., these 5 for Reels, these 3 for a photo carousel, these paired with VO + captions for a storytelling reel, etc. Also, think about re-cropping or color grading before posting to make it appear as a slightly different photos than the original

• Begin drafting and organizing your content based on those categories.

• Create a content calendar so you have a plan for the next 30–60 days.

• Schedule posts ahead of time to stay consistent.

• Tag collaborators — suppliers, clients, reputable GCs and subcontractors, tool manufacturers, etc.

Bonus: Reach out to past clients for testimonials. Use their quotes as text overlays on your photos or as voiceovers in short-form video.

If all this is seems like too much, send us a message! We’re happy to help and we love project like this. Send us a message below to schedule an appt. Projects like this usually range from $1500.00-$3000.00.