Written by Dan Quiñones

Have an announcement coming up—new product, event, update, or big news?
Instead of just sending an email, consider delivering it on **video** using these 10 guidelines below.
Video builds trust, feels more personal, and helps your message land in a more memorable way. It also allows for a more concise message, and allows you to get a message across to a defined group of people at once. Here’s a simple, no-stress process you can use to record a clean, effective announcement video with just your phone:

1. Start with a clear, concise script

Before you ever hit record, write out what you want to say.

Keep it Simple - expect revisions
Read it out loud and time the duration - this is how long your video will be
Maybe try delivering off the cuff using Voice Memo, then transcribing the recording, and starting there for your first round draft…working backwards.

2. Choose your delivery: on-camera or voice-over

You’ve got two great options:

On-camera: You (or someone on your team) speaking directly to the camera. Great for connection and trust.
Voice-over only: Record audio and place it over footage or photography. Great if you’re camera-shy or want to showcase visuals.

Both work—pick whichever you’re more likely to actually follow through with.

3. Set up flattering, simple lighting

If you’re on camera, good lighting makes a huge difference. You don’t need fancy gear:

Face a window for soft, even light - turn slowly to and from the window until you like it
Or stand near the edge of an overhang/room so the light falls gently across your face
Avoid harsh overhead lighting, having brightness behind you, or mid day sun

Bonus: bring multiple outfits

4. Choose a quiet environment

Good audio is just as important as good visuals. Find a:

Quiet room (turn off fans, AC, and notifications)
Space with as little echo as possible (soft furnishings help)
Use wireless Lav Mics

If you’re outside, be mindful of wind and traffic.

5. Plan on recording 3–5 takes

Your first take is just a warm-up. Plan to record multiple takes:

Don’t aim for perfection in one go
Expect to stumble, laugh, and restart—that’s normal
Each take usually gets smoother and more natural

6. Record it sentence by sentence

Here’s a pro tip:
Instead of trying to nail the entire script in one perfect take, record it one sentence (or one short section) at a time.

This makes it way easier to:

Maintain a relaxed breath
Allows for easy “cuts” in the editing process

Later, you’ll cut those pieces together in the edit.

7. Do a simple rough-cut edit

Once you’re done recording:

Drop your clips into an editing app (see below)
Trim the start and end of each clip so only the clean sentence remains
Arrange them in order so your message flows naturally

No fancy effects needed—simple, clean cuts are enough.

8. Add supporting footage (B-roll) if you can

If possible, implement a bit of B-roll (supporting video footage or photography) to cover the cuts between sentences and provide more visual context. For example:

Shots of your product
Your team working
Your space, location, process, or event setup
Screens or close-ups of details

You can place these visuals over your voice so the viewer doesn’t even notice the sentence-by-sentence cuts.

9. Use simple editing tools

You don’t need complex software to make this work. Try:

Adobe Premiere Rush (simple, powerful, and made for quick edits)
Instagram’s built-in video editor (great if you’re posting Reels)

Both give you enough control to trim clips, add B-roll, and export a clean video.

10. Write a strong caption & post

Finish with:

A clear caption/description
A simple call to action (Learn more, Shop now, Get tickets, Join us, etc.)

Then post it to your platform of choice: Instagram, Facebook, LinkedIn, your website, email campaign, or all of the above.

If you’d like help with this process, reply using the button below and tell me what you’re announcing—I’d love to help you bring it to life.

Talk soon,
Dan

Contact Me

Deliver Announcements by Video ~ Like A Pro